The first PCR dedicated to the packaging world
Dario Rea, CEO IMA Group
We interviewed Dario Rea, CEO of IMA Group, among the proponents of PCR 041, developed specifically for filling, wrapping and packaging machinery, to establish standardized rules that ensure consistency in life cycle assessment and environmental impacts.
1. Today more than ever, sustainability is an indispensable issue for every company. How are you addressing the ecological transition and what are the points you are focusing on?
At IMA Group, we are addressing the ecological transition with an integrated approach that combines innovation and sustainability. This commitment translates into a comprehensive program structured in concrete initiatives focused on continuous improvement for environmental protection. Among the various initiatives: internally, we monitor energy consumption in detail, optimizing resources at the machine and plant level; externally, we offer customers the IMA Sentinel platform, which enables real-time monitoring of consumption and waste, supporting sustainable strategies. With the first IMA Supplier Sustainability Forum, we also engaged 150 supplier companies to promote positive and sustainable change throughout the supply chain.
2. Together with ICMQ, you started an important journey to implement the first PCR dedicated to the packaging world. How did it all start and why did you make this decision?
The collaboration with ICMQ stemmed from IMA’s desire to contribute to the definition of sustainable standards for packaging. PCR (Product Category Rules) makes it possible to establish, through an accredited third party, measurable parameters to assess the environmental impact of our products, responding to the growing demand (for transparency) from the market.
3. What benefits do you expect from the implementation of PCR?
It enables us to certify the environmental impact analysis of the machines produced by IMA, and this allows us to increase transparency on materials and production processes, responding precisely to market needs. We expect benefits in terms of competitiveness and trust from customers, as they will be able to rely on reliable data on the environmental impact of packaging, thus strengthening our position as a sustainable leader.
4. In your industry giving positive messages to consumers regarding the materials and processing used is very important. Do you think that PCR and then EPD will be able to support you in communication?
Yes, PCR and then EPD are valuable tools to communicate our commitment to sustainability in a transparent and authoritative way. Consumers are increasingly attentive to these issues, and these official certifications allow us to strengthen trust and the image of a responsible company.
5. The journey is just beginning. What will be the future steps?
We will continue to expand the number of PCR-compliant products and progressively implement EPDs on a wider range of our portfolio. We will invest in development to further reduce our environmental impact, working with partners and research institutes to keep our standards aligned with global best practices.